• Founded in 1954, Supima® is the promotional organization of the American Pima cotton growers
• The "Supima®" designation guarantees that the cotton is Extra-Long Staple cotton
• Supima®'s exceptional characteristics at the fiber level translate directly into optimum performance for fabrics used in both apparel and home fashion goods:
  • Supima® Softness: Supima®'s extra length creates softer, finer fabrics that have a more supple drape. The length also creates a more lustrous fabric surface less prone to pilling
  • Supima® Color: Supima® uniformity in terms of fiber density and weight means that Supima® absorbs dye at a more even rate producing more vibrant and lasting color in fabrics
  • Supima® Durability: Supima®'s strength adds durability and the ability to withstand the application of performance finishes, such as non-wrinkle and anti-microbial, that can significantly weaken fabric strength
• Supima® is the only ELS cotton in the world that is actively promoted and whose authenticity is verified at all levels of the manufacturing process
• Supima® requires its licensees to provide documentation of their purchases of Supima® inputs. This enforced regulation ensures a genuine product and superior quality to consumers

• Pima accounts for only three percent of annual cotton production in the United States. Its fineness and longer staple length makes Pima a premium cotton fiber
• It is used to spin finer count yarns, which can be knitted or woven into softer, finer and more luxurious fabrics

• Products made from 100% American Pima cotton will have superior strength to a product made of upland cotton or upland/Pima blended cottons, which will improve the durability and increase the lifespan of the textile and apparel products
• Because of the fineness of Supima® cotton, more fibers can be spun into a yarn of a given count, which will enhance the feel and softness, drapeability and brilliance of color of a fabric