If you are going to be rebranding your cruise line to advertise it as a luxury line, you will need to focus on creating an incredible experience for your guests. Here are three factors to consider.

• Color selection – Some colors are associated with luxury more than others. For example, including Pantone’s color of the year is one way to stay on trend while also using a color scheme that will last for years to come. Certain colors are just associated with the high life such as gold and royal colors like purple.
• Conceptualization – If you are going to focus on luxury rather than on economy and family fares, then you need to develop a concept that is tailored for the amenities and activities that the upper crust will expect. That means creating fine dining experiences, offering spa services, and keeping up with technology.
• Textiles – The linens, bathrobes, towels, and other textiles that are available to guests need to be of the highest quality in order to satisfy the desires of those who are looking for a luxury experience. Smooth sheets, plush robes, and absorbent towels are just a few of the things that guests will be looking for.

Your Source for the Best Cruise Line Textiles

Venus Group wants to help your rebranding succeed by providing you with the highest quality of bed linens and other textiles for your cruise line. To offer our high-quality and sustainable products to your luxury cruise guests, contact us today at 800.421.6599, or you can request a quote for our products online.