Pantone’s color of the year for 2018 is Ultra Violet. What exactly does that mean? Is it important to your business in any way? How can you incorporate this color into your facility in a meaningful yet subdued way?

What Is Ultra Violet?

You probably associate the word violet with purple, so you are already on the right track. Rather than being an even blend of red and blue, ultra violet is based in blue. It is a bright color, but not abrasive on the eyes. It is a great way to add a splash of color without making a room look garish.

Why Should Your Business Care About This Color?

Colors immediately give us a particular feeling, and ultra violet is no different. Since ultra violet light isn’t visible to humans, that gives the idea of an ultra violet color a sense of mystery and intrigue. It is also a color that is associated (at least in western culture) with prestige, even royalty. So it is no wonder that high-end establishments such as restaurants, hotels, spas, and cruises want to jump on this particular bandwagon.

How to Incorporate Ultra Violet

The hospitality industry revolves around linens. So whether you are replacing the napkins or the table linens at your restaurant, you need to think about using the right color textiles. Venus Group is proud to provide the hospitality industry with the finest table linens and textiles in a wide variety of colors. Ultra Violet may just be the way your luxury establishment goes from high-end to elite in 2018. Learn more about our products or place an order today by calling 800.421.6599.