You want your cruise line to have a minimal footprint. Not only is it good for the Earth, but it can boost your brand perception in the public eye. According to a nationwide poll in 2015, 83% of Americans are looking to live a more sustainable lifestyle. 60% have made resolutions regarding green living.
This shift in the way people view the environment is important to your cruise line and provides marketing opportunities. One way you can offer a sustainable and eco-friendly option for conscientious travelers is to buy the right linens.
Here are some of the ways the Venus Group is taking eco-friendly and marrying it with high-quality linens to offer our clients in the hospitality industry the products they need for success in the modern business world.
The Farm to Finish Process – Only at Venus Group
Here are four of the key steps in our development process that starts at the farm and end up in your cabins:
- Research and Development – We are always researching new varieties of cotton seeds to ensure we have the best quality materials to start out with. We help to educate farmers to avoid contamination of the cotton during harvesting. We also pay socially responsible prices, so the farmers get their fair share.
- Farming – We have developed a Cooperative Cotton Cultivation program. This means that farmers are provided with our top-quality seeds and educated on how to produce the best cotton from those seeds.
- Manufacturing – Our state-of-the-art facilities are outfitted with the best equipment for producing the best quality fabrics while leaving the smallest possible footprint.
- Innovation – The performance of our linens means they require less energy and labor to clean and maintain. We fight the “throwaway society” mentality by producing items that really last.
To learn more, call Venus Group at 800.421.6599, and let one of our textile experts help you find the best linens for your cruise line today!