Airbnb has been on the rise from its inception, and many in the hotel industry are scared. But there’s one thing your hotel can do that Airbnb’s can’t – use branding to your advantage.

Now it’s true, Airbnb does the marketing for their renters. That’s why people offer their private homes through the popular website and app. However, your brand can create a name that is synonymous with reliability. Individual Airbnb owners can’t do that. All they can do is hope for enough five-star reviews to attract the next person.

Here are a few quick tips for using branding to fight your Airbnb competitors:

• Make sure everyone knows the hotel is your brand – You may have several different hotel names in your group. Be sure to put the main brand on every one of them, so that consumers are not confused as to which chains belong to you.
• Use loyalty programs to your advantage – From upgrades to free nights, everyone loves the little perks that come with a loyalty program so make sure yours is easy to use and that patrons clearly understand how to earn and use points.
• Brand your hotel – When someone is at your hotel, they should always remember where they are. From the pool chairs to the bathrobes, get your logo on there and keep that image in the minds of guests, so they associate your brand with their good experience.

Brand Your Linens with Festooning from Venus

Venus can help you increase your brand awareness with custom festooning. The raised embroidery will create a unique look and texture on your textiles. Contact us today at 800.421.6599 to learn more, or you can request a quote online.