According to a survey published on SpaExecutive.com, 63% of responders were willing to spend up to $500 per day on a wellness retreat. But if those people choose your day spa, hotel spa, or destination spa, you better believe they are going to expect comfort. And there’s one big thing that can take a wonderful spa day and ruin it really quickly – a crummy towel.
With 17% of responders saying they take 4 to 5 wellness trips every year, you better believe they are shopping around to find their favorite place, and that’s the one they are going to frequent. What are some of the things consumers want most?
- 96% said they want nature experiences. However, you can’t expect your guest not to notice if your “natural spa” is using towels made from synthetic fabrics. You need to use the softest and most absorbent cotton.
- 94% want fitness offerings. Whether you decide to provide a pool for swimming or an onsite gym, that means more towels. Towels for drying off. Towels for wiping away sweat. And they need to be soft and super absorbent, so your guests stay as comfortable as possible.
- Millennials, in particular, are looking for a shared experience. 60% of Millennial responders go to the spa with a significant other or a friend (43%). To maintain that shared experience, things like the softest bathrobes are a must.
Your Source for High-Quality Spa Textiles
The Venus Group is meeting the needs of spa facilities around the world by means of offering luxurious towels, robes, other textiles. Our products are crafted from farm to finish, meaning that we control everything from developing the finest cotton seeds for our farmers to grow to providing the best customer support for our clients. Learn more today by calling 800.421.6599, or you can request a quote online.
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