There’s just something about a plush white hotel robe that screams luxury. Any hotel, bed and breakfast, hotel spa, or resort that wants to enhance the guest experience can do so by adding hotel robes to every room. Of course, not just any robe will do. Below, we’ll explore what makes up a quality hotel robe and why it matters. 

Quality Robes Benefit Hotels

According to HotelTechReport, when it comes to hotel room amenities, hotel robes should be as standard as basic toiletries and a tissue box. And, if you aren’t offering robes to your guests, you aren’t meeting their expectations. 

Step up your game by offering luxury robes that will set your hotel apart from the growing competition. A luxury robe will make customers feel pampered and appreciated. A happy customer can easily turn into a repeat customer. And when customers have an enjoyable and comfortable stay, that love can lead to better online and word-of-mouth reviews. 

They Benefit Your Guests Too

Quality robes enhance guest experiences, especially at hotels with a pool or spa. Slipping into a luxuriously soft robe after a long, hot bath or shower also pampers guests and promotes relaxation. Relaxed guests feel more at home and sleep better—something everyone wants when traveling. Robes also provide more comfort and privacy compared to wearing a towel, so guests will feel less exposed as they travel from their room to the spa or pool. 

What to Look for in a Quality Hotel Robe

A quality hotel robe will exceed your guests’ expectations and suit your hotel operations. And although most bathrobes are one-size-fits-all, there isn’t a one-size-fits-all solution when it comes to choosing a robe. Instead, you should carefully consider the following characteristics. 

Color

White robes are the universal standard across the hospitality industry. It’s what guests have come to expect. White symbolizes freshness, cleanliness, and hygiene; all characteristics you want from a robe. And in the fast-paced hotel industry, white is also practical. White robes can be bleached or easily spot cleaned to remove stains. 

Size

Streamline room stocking and laundering services by choosing one-size-fits-all robes. Waistband ties will hold the robes in place as hotel guests walk between the pool or spa and their room. 

Style

Common robe styles include the Kimono and the Shawl. 

Kimono robes, like our Diamond Kimono Waffle Robe, feature a flat collar that won’t interfere with hair or make-up routines or spa services. Typically made from lightweight fabrics, kimono-style robes make excellent cover-ups after the pool or spa, even in warmer climates. They’re also a smart choice for wedding parties and guests using salon services. 

Shawl robes feature a wide, turned-over collar. Shawl-style robes can be lightweight, like our full-cut Microfiber Shawl Robe, but they’re often thicker and more plush. 

Both styles typically offer features like tie closures and pockets. Robes with large pockets have the added benefit of giving guests a convenient place to stick their phone and keycard. Length can vary, too. Typical robes hit below the knees or around the ankles, also called full-cut. Robes that fall just below the knee offer more versatility in a hotel setting, where guest height can vary greatly. 

Material 

Treat your guests to 100% cotton or cotton-blend robes. Cotton offers breathability, a soft texture, and an absorbent surface. Cotton is also gentle on the skin and hypoallergenic, an important consideration when purchasing a robe. If you do decide to go with a poly-cotton robe, which can lower the cost per robe and improve durability, choose one with a cotton-rich interior. 

Weave

The robe’s weave, or how the threads are woven together, plays a big role in how the robe feels, dries, and absorbs. Common weave patterns for robes include terry cloth, diamond or waffle weave, and velour. 

• Terry Cloth offers exceptional absorbency and softness, making it the perfect material to wear after a dip in the pool or the shower. The looped threads provide a large surface area for better drying. 
• Velour robes exude luxury. The plush, luxurious feel pairs well with a high-end resort or spa. Velour can also provide better warmth, making it a smart option for cooler climates. 
• Diamond or waffle weave robes feel soft against the skin. The unique weave pattern allows for a lightweight yet highly absorbent robe that dries quickly. 

Turn to Venus for Quality Wholesale Hotel Bath Robes

Venus specializes in manufacturing quality hospitality bathrobes that meet the needs of hotels, resorts, and spas, and their guests. Whether you want luxurious kimono-style robes for your spa resort or cozy shawl robes, Venus has you covered. Need assistance selecting new robes for your guests? Reach out to one of our textile experts today by calling 800.421.6599 or emailing sales@venusgroup.com.