The way the hotel industry is marketed has been revolutionized by social media platforms. You now have a greater opportunity than ever before to allow guests to see your hotel in action and have their appetite whet for a great stay. What are the social media sites that your hotel absolutely has to be active on in order to be competitive?
- Facebook – Scandals or no scandals, Facebook is still the most used social media site. Your past, present, and future hotel guests are on here, and it is a great place to accumulate 5-star reviews and post promotions and visual media.
- Instagram – This is the most used site for photos and videos, and it is the perfect place to show off the hotel pool, spa, restaurant, and rooms. By creating visual appeal and getting guests to tag your hotel location in their pics, you get tons of publicity and raise brand awareness.
- Pinterest – People are always looking for their dream hotel room on Pinterest. While many of those people are just creating a dream board of places they will never go, others are searching for those dream boards to find the ideal room they intend to book right now.
- Twitter – While Twitter is more about the spoken word than visuals, this is still a great opportunity to offer additional customer service and have an open dialogue with customers. If you can get a disgruntled customer to Tweet at you rather than write a negative review, your response can boost your brand’s reputation.
Make Your Hotel Social Media Ready
Do you want to be able to stage great shots and have guests post enticing images of your hotel guest rooms and amenities? Sourcing your textiles from Venus can help. Nothing says luxury in the modern world quite like having an online influencer take a selfie in one of your beds wearing a plush robe and gushing over how comfortable the sheets are.