The entire hospitality industry is built around customer service. Whether you run a hotel, a spa, a restaurant, a cruise, or any other type of hospitality establishment, you know that the success of your business depends on giving consumers what they want. Here are some of the up and coming ways to show your future clients that you hear them and can deliver on their expectations.

• Make it personal – Direct marketing allows you to send emails to previous customers that target further sales based on the person’s experience with the company. You can offer a discount on a package they have purchased in the past or simply let them know about your current deals that may be of interest.
• Use video content – People are online watching videos. At least some of that contact should be advertising your business. On your social sites and in your online marketing, video content shows consumers that you are providing what they want – even when it comes to your ads.
• Encourage user-generated content – Get your customers involved by giving them a hashtag to show they were at your business. User-generated content introduces your brand to others with little to no advertising costs. You can run contests to encourage content development with the prize, basically, being your only expense.

Get Your Hospitality Business Ready for Social Media in 2020

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