The medical industry is changing with the times, and that includes the need to be on social media. For medical practices, this usually means Twitter since it is a great way to interact with your patients directly. Here are a few ways to use it right:

• Give your patients a forum for comments – Don’t look at a negative tweet in a negative light. A patient may publicly voice a complaint in this manner, but it gives you the chance to respond publicly and show that you are willing to listen to your patients.
• Promote good health – You can promote various wellness initiatives, encourage followers to check out partner practices, provide diet, exercise, and other health tips, and share advice or products your patients may find beneficial.
• Provide needed practice info – Remind patients of closings or special hours on holidays, share info about roadwork in the area that may affect a patient’s ability to be on time for appointments, or make other necessary announcements.

These are a few of the most effective ways to use Twitter to interact with your patients.

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