In an article on hotel trends, Entrepreneur magazine recently reminded the hospitality industry that the traditional experience sought after by previous generations is being supplanted by millennials. They pay closer attention to spending money on exactly what they want, and that means the industry needs to keep up. Here are a few tips for your hotel.

• Experiences – The better the experience, the more millennials will spend. This is especially true when you can create a shared experience. That means creating something that can be shared on social media.
• Influencers – They are called influencers for a reason. When someone with a million Instagram followers posts a selfie in your hotel and geotags it, you are going to see a lot more attention from an entire generation. This gives you a new elite audience to target.
• Buzzwords – Sustainability, eco-tourism, and other key phrases that are related to climate change are going to play an important role in targeting this generation.
• Technology – From smart room technology and voice-activated controls to machine learning that enhances guest experience, this generation is happy to give up a little privacy in exchange for streamlined experience that offers maximum comfort.

From Comfort to Tech, We Can Help You Meet Modern Hotel Needs

Venus Group is proud to offer the highest quality linens and textiles for your hotel. We are also partnered to offer the most advanced in-room tech, so you can give guests what they crave. Contact us today at 800.421.6599 or request a quote online to get more information.