Whether you run a cruise ship, a hotel, or a luxury spa, sustainable travel is a buzzword that is making its way around the industry. How can you appeal to consumers who are looking for earth-friendly vacations? Here are a few tips based on findings from Booking.com research.

• Advertise your sustainable options – Whether you are serving sustainable food, using sustainable textiles, or are doing anything else for the planet, advertise it. 37% of the survey responders said they wanted to travel sustainably but didn’t know how.
• Keep your prices competitive – Sustainable resorts, spas, and cruises tend to increase the rate. Yes, there may be a little extra overhead to keep a low carbon footprint, but the better way to increase revenue is to appeal to the 36% of travelers who want to take sustainable vacations but feel they are not affordable.
• Highlight the experience you provide – 34% of people felt other options appeal to them more than sustainable ones. Promote your sustainable actions but also remind guests that they are going to have a great time. Sustainability and quality can go hand-in-hand.

Venus – Where Sustainability Meets Quality

When you want to order textiles that are sustainable and yet still offer your guests a premium quality experience, you have to choose Venus as your manufacturer. To learn more about our sustainable initiatives, check out our Farm 2 Finish® methods. Then give us a call at 800.421.6599 to discuss your needs with a textile expert. You can also request a quote from our website.