Social media marketing is one of the most important but also the most difficult forms of advertising for the hotel industry. Facebook, Instagram, Twitter, and other social media sites are where your future hotel guests are, so this is where you need to interact. Here are a few tips to help you knock your social media marketing out of the park.
- Encourage hotel guests to follow you on Facebook and leave a review – You may even want to offer perks for follows and reviews.
- Use your Facebook page to generate more bookings – This is easy to do by adding a “book now” button that directly links to your booking site.
- Tweet local events, restaurant specials, hotel deals, and more – Twitter is a great place to make announcements for your guests and to help them customize their experience by putting them in touch with local venues.
- Create Instagram-worthy photo ops – Whether it is your lobby, pool area, the rooms, a sundeck, a rooftop terrace, or a garden area, make sure that your hotel is Instagram-worthy so guests will post pictures and tag your hotel. You can even encourage the use of a specific hashtag and Regram some of your favorite photos.
Use the Right Textiles to Create Photo Opportunities
From bedding and table linens to drapes and embroidered towels, you can get all of the textiles that your hotel needs from Venus. Let us help you create the comfort and décor that will get you those 5-star reviews and influencer posts. Call 800.421.6599, or you can submit our online contact form to ask questions or get a quote.