Instagram has exploded over the past few years into one of the most popular social media networks, and it is the perfect way to advertise your restaurant. Here are a few tips to help you market your restaurant properly on this popular social media platform.

• Use the right hashtags – Make sure you find out what hashtags are popular in your industry as well as your local area. Then develop a few unique hashtags of your own and use them on every picture.
• Upgrade to a business account to get metrics – This will show you how well each post does at reaching new people, where the people you are reaching are located, and when people are viewing your posts. Adjust accordingly to make sure you are posting the right pictures, at the best time of day, and with hashtags that reach the right audience.
• Geotag your posts with your restaurant – This will allow anyone who searches your restaurant name to find your pictures easily, and it allows you to show up in searches for the local city as well.
• Host a photo challenge – Get people to post pictures of their delicious meal or your beautiful dining area with the hashtags of your choice and select a winner to get a gift card. It’s a small price to pay for a ton of local advertising.

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